Meta terms in plain words
| Term | What it is | Where to look |
|---|---|---|
| Business portfolio (formerly Business Manager) | The company folder in Meta: its WhatsApp accounts, ad accounts, Pages, staff and verification documents. Owned by the company; the admin is its owner or a responsible employee. | business.facebook.com → Settings |
| WhatsApp account (WABA, WhatsApp Business Account) | The WhatsApp account inside the portfolio: numbers, message templates and the payment method. | WhatsApp Manager |
| WhatsApp Manager | The part of Meta Business Suite for numbers, templates, quality and billing. | business.facebook.com → WhatsApp Manager |
| Display name | The company name a customer sees in WhatsApp. Meta reviews it; it must match the brand on the website. | WhatsApp Manager → Phone numbers → Profile |
| Business verification | Confirms the company’s legal details with documents. Raises the messaging limit and is required for the OBA badge. | Business portfolio Security Center |
| Two-step verification (PIN) | A six-digit code protecting the number from re-registration. It is turned off before moving to another provider. | WhatsApp Manager → Phone numbers → Two-step verification |
| 24-hour window | After a customer’s message you may reply with any text for 24 hours. Outside the window and for the first message — only an approved template. | In Dialogs — above the message field |
| Template | A message approved by Meta in advance: marketing, utility or authentication. Only a delivered template is paid. | Dialogs → Channels → line → Templates |
| Messaging limit | How many different people the portfolio may message first per day: 250, 2,000, 10,000, 100,000 or unlimited. | WhatsApp Manager → Overview |
| Quality rating | Meta’s rating from recipients’ feedback over the last 7 days. Blocks and spam reports lower it. | WhatsApp Manager → Phone numbers |
| Coexistence | An official channel on a number that keeps working in the WhatsApp Business app. Needs version 2.24.17 or later; chats of the last 6 months can be synced. | App: Settings → Account → Business Platform |
| Official Business Account (OBA, badge) | A mark next to the name. Requires business verification, two-step verification, an approved name and at least 30 days on the platform; Meta judges brand notability separately. | WhatsApp Manager → Phone numbers → Profile |
| Connection window (Embedded Signup) | The Meta window opened from Dialogs that links your WhatsApp account to TehProf.kz Dialogs. | Dialogs → Channels → line → Reconnect via Facebook |
With Coexistence the WhatsApp Business app turns off disappearing messages, view once, live location and broadcast lists; groups, calls and the app’s business tools do not reach Dialogs. If the app is not opened for about 14 days, Meta disconnects the number from the platform.