Meta templates in a web-line chat and “Save as template”
Your company's approved Meta templates can now be found in a chat where the line is not official. Choose the template in the “Templates” window; it is filled in as a regular message and goes to the customer from your WhatsApp Web line. The “Meta” label and the note “sent as a regular message” remind you that Meta does not review such a send again.
- Open a chat on a WhatsApp Web line. Press “+” → “Template”.
- Turn on “Meta” — “Show Meta templates of other lines”. By default these templates are hidden, see finding templates.
- Find the template: it is labelled “Meta”. Each template is listed once per name and language, even if several lines have it.
- Fill in all variables — without them the send button is unavailable. Check the preview and press “Send template”.
| Part of a Meta template | What the customer receives |
|---|---|
| Text with variables | A regular message with the values filled in |
| File header | The file itself |
| Link button and phone button | Text lines with the link or the number |
| Quick-reply buttons | Not sent: without an official channel they cannot be pressed |
| Verification code | Such templates do not appear in a web-line chat |
On an official line this path is closed: a Meta template is sent there the proper way, by Meta's rules. How to create such templates is in create and send an official template; Meta's rules and prices are in Meta terms.
Save a good message as a template:
- Open the menu of the message in the conversation and choose “Save as template”.
- The “Templates” window opens on the create form with the message text already inside.
- Enter a name, replace the changing parts with variables if needed, choose “Only me” or “Everyone in the company” and save. The template appears among your templates.
The “Send template” button is grey. Why?
At least one variable is empty. Meta templates in a web-line chat need every value. Fill each “Text · {{1}}”, “Text · {{2}}”… field.
Does the customer see that this is a Meta template?
No. The customer receives a regular message. The “Meta” label is visible only to you in the list.
Why is a template that exists in Meta missing?
Only approved templates reach a web-line chat, and by default only those an administrator offered. Turn on “Meta” in the templates window or press the row “N more in Meta templates — show”. If it is not there either, check its status on the line page.
Can I send a template this way on an official line?
No, on an official line a Meta template is sent only as a Meta template. Own templates work there while the 24-hour window is open — see own templates.