What Meta charges

On official WhatsApp you pay twice: us for the line, Meta for messages and calls. Meta charges the payment method in your company's WhatsApp account itself. Here is what it costs.

Prices by country

Country of the customer's numberMarketing templateUtility template and login codeReply past the free 1,000Your call to a customer, per minute
Kazakhstan (+7)$0.0604$0.018$0.018$0.0132
Russia (+7)$0.0802$0.04$0.04$0.0097
Uzbekistan (+998)$0.0842$0.0113$0.0113$0.0114
Kyrgyzstan (+996)$0.0604$0.0077$0.0077$0.0132
Tajikistan (+992)$0.0842$0.0113$0.0113$0.0114
Turkmenistan (+993)$0.0842$0.0113$0.0113$0.0114
Azerbaijan (+994)$0.086$0.0212$0.0212$0.0095
Armenia (+374)$0.086$0.0212$0.0212$0.0095
Georgia (+995)$0.086$0.0212$0.0212$0.0095
Belarus (+375)$0.086$0.0212$0.0212$0.0095
Moldova (+373)$0.086$0.0212$0.0212$0.0095
Ukraine (+380)$0.086$0.0298$0.0298$0.0095
Mongolia (+976)$0.0842$0.0113$0.0113$0.0114
Türkiye (+90)$0.0109$0.0009$0.0009$0.0108

Prices are in US dollars. On the page you can convert them into tenge, rubles, sums, soms and other currencies at today's National Bank of Kazakhstan rate plus the usual bank markup.

Countries missing from Meta's list fall under «Other», like Kyrgyzstan.

What is free and what is paid

  • Messages customers send you are free.
  • A reply to a customer who wrote less than a day ago (the 24-hour window): the first 1,000 a month per number are free, then the price in the table. Unused replies do not carry over.
  • A template is always paid, a utility one inside the 24 hours too. Marketing costs the most.
  • A customer wrote from a «Send WhatsApp message» ad or a Facebook Page button and you replied within 24 hours — all messages are free for the next 7 days.
  • You pay only for delivered messages.
  • Without a payment method in the account, paid messages do not go out — what to do.

Calls

  • A customer calling you is free.
  • You calling a customer is charged per minute, by the customer's country. Meta counts in 6-second steps rounded up. The table price is for the first 50,000 minutes a month; more is cheaper.
  • Asking a customer for permission to call goes out as a template and costs as one. More in WhatsApp calls.

Example: one number in Kazakhstan for a month

500 marketing templates — $30.20. 3,000 replies to customers, 1,000 of them free — $36.00. 100 minutes of your calls — $1.32. Meta total — $67.52 a month.

Our price is separate, in Prices in tenge.

Prices from Meta's files, in force since 1 October 2026, checked 10 November 2026. Meta changes prices several times a year; the exact figure is on its page.

Meta: message prices

Meta: call prices

Meta: which country is on which line

Install TehProf Dialogs in your CRM

Installing the app and connecting WhatsApp by QR code are free. The line subscription is billed separately.